Amid Flint crisis, Diet Dr Pepper trades water for Twitter handle
But Diana Hussein from Dearborn, Michigan, proud owner of @DietDrPepper since 2009, used her brand name handle to do more than just squeeze a few bucks out of a corporate refreshment.
As the Detroit Free Press reports, Hussein traded the branded handle for $5,000 worth of bottled waterabout 41,000 bottlesto be distributed in Flint, Michigan.
Flint is embroiled in a major public health crisis as a result of lead-contaminated water and lack of government oversight.
In mid-January, Diet Dr Peppers parent company Dr Pepper Snapple Group reached out to Hussein and offered her swag in exchange for giving up the handle. She offered it to the company in 2013, though at the time it didnt show any interest.
“I wasn’t sure what I was going to do at first. Just about everyone I spoke to told me that I shouldn’t just give them the handle,” Hussein told the Free Press. “Especially not just for ‘swag.'”
The company doesn’t appear to be using the Twitter handle, but it worked out a deal with Hussein anyway.
Earlier this month, the Dr Pepper Snapple Group delivered a truckload of DeJa Blue water to the residents of Flint to provide families and the community with safe drinking water.